Downloads and installs have been a big focus for many of you trying to be at the top in the app world. However, for some of you who have been in the game for a while, may have already realized that thousands of downloads doesn’t always mean success. So what did you do? You’ve turned to re-engagement and retention campaigns to bring in users that have abandoned your app after the first week to first few months after install.

If you have an app, and are thinking of creating a web version, or if you have a web version that’s not responsive, then you should consider designing a responsive web app. This type of design will allow a web version of your application to work effectively and efficiently across all screens.

Designing an eye-catching app that’s loaded with features will give your users the type of experience that will keep them coming back for more. The two most important parts that are essential to master when creating an app are user experience (UX) and user interface (UI), where the success of one depends on the success of the other.

Having a great app is one thing, but if your users don’t understand it, they won’t use it. The moment your user opens up your app they are greeted with an onboarding process that should strengthen your app’s value and highlight its benefits and uses through instructions.

Retaining, interacting and converting your app users has become a greater challenge for many mobile apps. So to help capture those users from the start, there are three tactics you should focus on within the first few weeks to a month of a user downloading and opening up your app. These include onboarding, personalization and timing of your messages to bring them back with messages, whether it’s through push or in-app notifications or email.

So the question is, how do you market your app once it hits the app stores? Let’s take a look at four tips to help raise awareness, boost downloads, and hopefully get your app featured!

So you’ve designed a fancy app that you’ve spent months creating, and now you’re ready to go put it out into the app world. Stop right there!

Designing an app is like building a car—you have to make sure that all the parts function accurately and seamlessly if you want someone to buy it. But we’re not all perfect, and not all apps are made without a few errors.